This was to include a fully manufactured prototype of the interior displayed onstage at a VIP event in the recently completed Space Port America in New Mexico. The initial strategy for revealing the much-anticipated interior of the ship was built around a live event. 12 weeks later we were in a global lockdown. During this phase of work, we built and evolved a real-time driven VR and AR collaboration tool which served as the backbone of the communication and decision-making pipeline.īy Christmas 2019, as we were nearing the completion of the project, news of a novel coronavirus was starting to make the headlines. Over the next 2 years, the Transport and Creative Technology teams worked closely with the Virgin Galactic teams in London and Mojave to deliver a cabin and seat design. Seymour Powell is the UK’s leading and most awarded design and innovation agency it specializes in helping businesses grow by designing transformative product and brand experiences that people love.įor over 35 years, we’ve been proud to build a renowned heritage for imagining and delivering world-first product and brand innovations for some of the world’s best-loved brands and most disruptive start-ups across a diverse range of categories spanning everything from spaceships to sex toys.įrom the days of designing the world’s first cordless kettle for Tefal in the ’80s to creating the world’s first space tourism experience for Virgin Galactic more recently, we’ve always believed that truly great product and brand experiences are the results of carefully designed interactions across every touchpoint: physical, digital, and experiential. He’s a sci-fi nerd with a particular interest in the world of transhumanism, the merging of humans and technology. Rafe is a 3D designer having joined recently during the Virgin Galactic project coming from a games design and product design background. Craig is a multidisciplinary designer focused on managing the team, working on business development while also having a deep skillset in 3D art. Craig is the lead Creative Technologist with 16 years of experience working in the design industry. The two artists on the team are Craig Bunyan and Rafe Johnson.
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